The American Interest

In what might be described as a quest for coherence through commodification, the North Atlantic Treaty Organization (NATO) has hired a former Coca-Cola executive to foster greater understanding about its reason for being.[1] But can an alliance emulate a soft drink giant's success at reinvention? Not likely. Coke has been creative--though not always successful--in its self-presentation, but no one has ever doubted what it is: a beverage. NATO's problem is that its purpose is no longer clear, even to its own members. In several… more

According to much recent commentary, Russia is back as a major power. The cover of the July 15, 2006 Economist, a magazine noted for its measured tone and sober assessments featured a phtograph of President Vladimir Putin, with a confident air and stern visage, next to the words "Living with a Strong Russia." New York Times columnist Thomas L. Friedman quipped that "Russia has gone from the sick man of Europe to the boos man." And in the Holidays (November/December)… more