How we measure success is as important as what we are measuring. On March 19, 2008, the FCC dramatically revised its broadband data collection, in essence, finally giving in to mounting evidence that current assessments have been woefully inadequate. Previous data collection may have allowed politicians to declare "mission accomplished" -- that universal affordable broadband is available throughout the United States -- yet the fact remains that large swaths of the United States have fallen behind a growing list of other countries in broadband provision.