Poder 360

Switching Channels

The night of September 9 appeared to fulfill all the promise underlying NBC Universal's ambitious $2.7 billion acquisition in 2001 of Telemundo, the second-largest Spanish language television network in the U.S. On that night, the NBC sibling carried President Obama's important healthcare address to a joint session of Congress-on a slight delay to allow for dubbing into Spanish-followed by its highest-rated program ever, which reached more than 5 million viewers.

Andrés Martinez, Faith Smith | Poder 360 | November 4, 2009