What if the sneakers said, "Just Don’t Do It?"
Or we had television commercials of beautiful couples running on the beach because they didn’t take their pills?
Or if our public service announcements reminded us that "Watchful Waiting Can Save You a Whole Lot of Angst?"
American culture is very "fix it" and action-oriented, and that’s often how we approach health care. We tend to think doing something is preferable to doing nothing (especially if we are doing something bigger, better, bolder, and newer than whatever it was we were or were not doing before).