Which detergent do you use? Procter & Gamble spent $3.3 billion on media in 2006 to get customers to buy its products. Which beer will you opt for at the end of a long day's work? Beer marketers spent $1.2 billion during that same year to influence your choice. Who will you pick to be your next president? That's another costly decision: The two major parties are expected to blow a combined $1 billion during this election cycle in their… more
