On Friday, September 28, 2012, Pamela Chan and Eric Tyler presented an app design to support lower-income families in managing their personal finances and connecting with financially stabilizing public benefits, community resources, and financial services called MOOLAH (Make Opportunities Open by Leveraging Asset Here). The presentation was part of the MyMoneyAppUp Challenge, a competition hosted by the US Treasury in conjunction with D2D and CFSI to encourage ideas and designs to create mobile apps that will improve Americans' financial capability. MOOLAH was awarded a runner-up prize in the Challenge.
You can read about the MOOLAH app concept here, learn more about the design story here, and see the presentation slides here, or download the related files available on the right side of this page. You can also view the video from the MyMoneyAppUp Challenge awards ceremony here.