Journalists, the folks who make the movies ... er ... news, will work for content-production companies.
Newspapers won't die. They'll survive, along with local TV and
radio news broadcasts, by publishing and showing content produced by
others. Those old media brands still have value in a fragmented world.
I live within walking distance of Hollywood, so forgive the metaphor:
The publications and broadcasts will be like movie studios - marketers
and distributors.
Journalists, the folks who make the movies ... er ... news, will work for content-production companies.
Here
in Los Angeles, a journalistic production company might do well. The
size of the place, and the number of outlets, makes economies of scale
possible even for a local news production operation. A network of local
community reporters - including some with nontraditional training -
could provide coverage of all the region's cities and counties for any
number of newspapers, radio stations and TV. The outlets would have to
pay a fee for the journalists' service, but much less than it would
cost to field their own newsrooms. A journalist who negotiates the
right contracts with enough outlets could make a decent living. Any
stories that don't sell could go up on their own Web sites, which could
sell a few ads (every bit of revenue counts in this model) and build
awareness of their reporters in the community.
One
place to start might be with the Spanish-language media. Those TV and
radio stations are adding more hours of news, but have fewer reporters
to produce stuff. A cadre of young, energetic, cheap, bilingual
reporters might do this work.
The problems?
1. Hostility from older, expensive reporters they would be replacing. (Unfortunately, they're on their way out anyway).
2. The difficulty of raising start-up capital. If you have some of the latter, please let me know.
Please log in below through Disqus, Twitter or Facebook to participate in the conversation. Your email address, which is required for a Disqus account, will not be publicly displayed. If you sign in with Twitter or Facebook, you have the option of publishing your comments in those streams as well.
Your tax-deductible gift will help bring promising new voices and ideas into our nation's discourse, and help shape the future of vital public policies.
Join the Conversation
Please log in below through Disqus, Twitter or Facebook to participate in the conversation. Your email address, which is required for a Disqus account, will not be publicly displayed. If you sign in with Twitter or Facebook, you have the option of publishing your comments in those streams as well.