If the baby boomers invented me-first hyper-individualism, then the millennials have perfected it.
Many generations test their mettle in a crisis that defines
them through the ages. The "Greatest Generation" had World War II.
The baby boomers had Vietnam.
Now the millennial generation -- the computer-savvy, coddled and cocky children
of the 1980s -- may find that the current financial crisis is their crucible.
If they survive it.
Variously dubbed "Generation Me," "Generation Y" or the
"Everyone Gets an Award Generation," today's twentysomethings are to
the boomers what the Japanese are to electronics. If the baby boomers invented
me-first hyper-individualism, then the millennials have perfected it. Indeed,
millennials are the children of the boomers, the product of family planing and
the cult of self-esteem. They are hellbent on making it by their own rules.
A lot of those who are studying millennials have identified this "we'll do
it our way" tendency as a sign of entitlement and weakness; by this logic,
this won't be the greatest generation, just the whiniest and the neediest. But
in my experience -- I'm Generation X with the Ys on my heels -- and in the
studies of another set of observers, all that confidence instills in them just
what their folks hoped it would: resilience. OK, arrogance and resilience
Not long ago, the economy seemed poised not only to embrace the millennials but
to start taking orders from them. A survey by Jobfox, an Internet job site,
found that millennials prefer setting their own work hours, being treated as
equals and, because they understand that sooner or later everything becomes
obsolete, constantly learning new skills.
"Businesses," said Jobfox Chief Executive Rob McGovern last fall,
"must learn new ways to incorporate Gen Y views. ... The companies that
succeed ... will be the ones that can most inspire Generation Y. This is the
most educated and technologically savvy generation ever."
But that was before the financial crisis. The recession is hitting younger
job-seekers hard. There are fewer jobs available, and many older workers are
either trying to delay retirement or reenter the job market.
"If [millennials] don't adjust to reality, many are going to end up with a
lot of disappointment," said Jean Twenge, the author of "Generation
Me: Why Today's Young Americans Are More Confident, Assertive, Entitled --and
More Miserable Than Ever Before." "But that would be true even if
they had realistic expectations, which they don't."
The thing is, they do have the smarts and the confidence to adjust to reality,
even if they retain those high expectations. I talked to a handful in an
informal survey of the first wave of millennials who are out of college and
trying to make it now.
Lily Granville, 22, who graduated with a bachelor's degree in philosophy from Northwestern University
last spring, has already lost her first job at a hedge fund in Chicago. The setback, however, hasn't altered
her essentially optimistic millennial worldview as much as it has reinforced
it. "My generation didn't have a ton of faith in the solvency and
permanence of institutions as it was," she said. "I think the
recession will make us ... improve our skill sets. We'll have to be more
self-sufficient."
Kristina Holliman, a 23-year-old UCLA graduate who is employed, admits that the
recession is "discouraging." But here's that resilience, shining
through: "I think it just makes you realize that it's going to be a little
harder," she told me.
But what if it's a lot harder and the recession is protracted?
UC Irvine researcher Ellen Greenberger is the lead author of a recent study
that found that a third of college students thought they deserved a B just for
attending lectures, and that 40% said they deserved a B just for completing the
required reading. She worries that this generation will be deeply embittered.
"The insults of this recession might be seen as a personal affront to
their high expectations," she said.
But Morley Winograd, coauthor of "Millennial Makeover: MySpace, YouTube
and the Future of American Politics," has no such concerns. "This is
not an embittered and cynical generation," he said. "Although they
did tend to be protected as children, they were also taught to compete and to
perform. This will only make them more determined."
It's much too early to know exactly how this recession will shape the
millennials. But as a not-so-proud member of the slacker generation, I'm
confident these upstarts will find their way. After all, if life is going to
beat you down eventually, you might as well go in with high expectations and
your head held high. As the going gets tough, I'd rather this new generation be
arrogant than insecure.
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