All Americans need security to achieve opportunity. Obama needs to tell them how he will provide it.
Democrats gather in Denver
this week with worries as well as hopes. It's not just that Barack Obama is locked
in a dead heat with John McCain. It's also that he is barely winning - and in
some polls actually losing - on the issue that should be his strongest - the
economy.
If Obama is going to triumph, he needs to attract the middle-class voters
who've watched their jobs, health care, retirement savings and family finances
grow less secure. But this will only happen if he sharpens and expands his
economic message, without further delay. To do that, he must put three moves
into his economic playbook so far mostly lacking.
Move No. 1: Act, Don't React.
Rapid response is too late. On the economy, Obama needs to be the candidate
to whom McCain is responding. That means relentlessly linking McCain to the
economic disasters of the Bush presidency. More than that, it means showing
that McCain has flip-flopped to embrace the hard-line policies that got us into
our present mess, from runaway deregulation of financial markets to failure to
address fundamental problems like health insecurity.
Forget about whether McCain is "fiscally responsible." Go after
his soft underbelly - massive tax cuts for the rich to be paid for by everyone
else and a risky proposal to tax health benefits and push people out of
employment-based coverage into the Wild West of unregulated individual
insurance.
Move No. 2: Don't Forget Health Care.
Speaking of health care, where did it go? Last year, Obama outlined a health
plan light years better than McCain's - and then pretty much stopped talking
about it.
In 1992, James Carville reminded Bill Clinton "Don't Forget Health
Care." He knew what the polls show today - people see the economy and
health care as intertwined, and Democrats gain when health care is an issue.
Yet during the Olympics, an Obama ad ticked off six economic priorities:
"grow the economy," "end tax breaks for companies that ship jobs
overseas," "help businesses that create jobs here," "invest
in education," "cut taxes for working families" and "energy
independence."
No doubt those phrases poll well, but nearly all of them could have been in
a John Kerry ad - or a John McCain ad, in fact. No mention of health care, no
grander theme than putting the "middle class ahead of corporate
interests" (surely a good thing), and thus no real chance to define the
economic choice in this election.
Move No. 3: Think Bigger.
Obama shouldn't just say that the Republican economic vision is wrong, but
that he has an alternative vision that's up to the challenge of the moment - a
challenge that voters believe, according to Democratic pollster Stan Greenberg,
looks more like the travails of the Great Depression than the economic
challenges of the 1970s or 1990s.
In a phrase, he needs a "security and opportunity" agenda - one
that tackles the declining economic security of most Americans to ensure that
everyone has the ability to reach for and achieve the American Dream.
Republicans have said that American entrepreneurs need protections from risk
to ensure they'll fuel our dynamic economy. Obama should insist that American
families receive the same sort of guarantees: an affordable health plan that
can't be taken away, guaranteed retirement income, a college education within
their means, adequate savings and income protections for a rainy day.
Such an agenda, carefully packaged and persistently pitched, would allow
Obama to attract middle-class voters who have lost ground. Many of these voters
still believe in the American Dream of advancement yet have come to believe
that having a reasonable income doesn't deliver the basic security necessary to
look toward the future with confidence rather than fear. All Americans need
security to achieve opportunity. Obama needs to tell them how he will provide
it.
Please log in below through Disqus, Twitter or Facebook to participate in the conversation. Your email address, which is required for a Disqus account, will not be publicly displayed. If you sign in with Twitter or Facebook, you have the option of publishing your comments in those streams as well.
Your tax-deductible gift will help bring promising new voices and ideas into our nation's discourse, and help shape the future of vital public policies.
Join the Conversation
Please log in below through Disqus, Twitter or Facebook to participate in the conversation. Your email address, which is required for a Disqus account, will not be publicly displayed. If you sign in with Twitter or Facebook, you have the option of publishing your comments in those streams as well.