News has simply become too accessible to pay for without a concerted effort. Free quick reads on the train, full pages by front desks at hotels, and, of course, news always available online.
A lot of conversations I’ve had over the past few weeks have
centered on the American decline, not in terms of global influence and
economic standing, but in terms of journalism. I’ve found myself
speaking with students of the field, freelance writers and grayed
reporters, all of us solemnly reflecting, as if a good friend had died.
And then something struck me: I spend hours a day reading news,
digging into any paper I can find, from Lebanon’s Daily Star to the
Buenos Aires Herald, but I’ve purchased only about a dozen American
papers in the past year. I, I realized, am the murderer of news.
I spend my life burrowed in Lexis-Nexis, enamored by any paper
available in English. I’ll grab pages from a buffet of reportage at
work, and devour new stories on my BlackBerry during my commute, but I
haven’t paid more than $40 for news in the past three years -- perhaps
not more than $100 in my life. News has simply become too accessible to
pay for without a concerted effort. Free quick reads on the train, full
pages by front desks at hotels, and, of course, news always available
online.
About the only time I buy newspapers is before boarding planes, when
digital sources will be inaccessible. About the only pages I’d paid a
dime for while grounded came to me on Nov. 5. Who could pass up the
historic “Obama Wins” headlines?
The better question -- who in my generation even realizes the role he
has played in the murder of news? Silently skimming off Google’s AP
content and other major news outlets’ Web sites, where advertising
tries in vain to offset the cost of reportage, my generation, and many
around us, have failed to recognize the part each of us has played in
the death of American journalism.
So I made a decision amid this existential crisis. I will soon be a
subscriber to four American newspapers: the Miami Herald, The
Philadelphia Inquirer, the Rocky Mountain News, and the Chicago Tribune -- all publications in major financial distress.
My moral qualms solved, the reality remains -- what will it take? How will journalism survive?
I’ve yet to find a member of my generation -- as enthusiastic as many
are about blogs and “new media” -- who’d rather see the Chicago Tribune
and Los Angeles Times fail than cough up $100 for a subscription. But
nobody’s ever asked us to; nobody ever explained to us that we’re the
free riders killing the industry.
We’ve grown up with news being free, whether our parents paid for it
or we stumbled across it on the Internet as young teens. In college,
many of us found stacks of papers free in dining halls and student
unions as publishers showered schools in hopes of building devoted
young readers.
To where from here? I think the industry can survive only if big
guns -- the Tribune Co., owner of the Los Angeles Times and the Chicago
Tribune, which has filed for bankruptcy reorganization; The New York
Times; The Washington Post; Murdoch; McClatchy; and Gannett -- manage to
collude. They, as a cartel, must demand that we pay for news, be it
digital or print. I think a system where subscribers get Sunday print
delivered combined with unlimited digital usage is a likely model.
It’ll require a far more sophisticated password system than what The
New York Times employed when it kept opinion pieces and archived
content cordoned off in subscription-only territory, so that people
don’t share user names. It’ll also require Web pages capable of
preventing text from being lifted and reprinted. Finally, it’ll take a
vigilant legal effort by news corporations to keep material from being
reproduced or quoted at length on parasitic blogs.
Most important, it will require leveraging the power the major
newspapers have over their wire services -- as major subscribers -- to
keep the Associated Press, Reuters and others from selling material to
operations -- such as Google and Yahoo -- that distribute content for
free. Without this dimension, getting news for free online will
continue unabated, and the industry will continue toward its demise.
Surprisingly, there’s an unrelenting faith among students of the
field, professors, writers, editors and even managing editors that
something will break. That someone will “crack the code” and figure out
how to make journalism profitable again.
I don’t think there’s a code to be cracked; I think there’s only a
reality to be explained. The news industry is in collapse; a critical
piece of successful democracy is in jeopardy. Unless you trust blogs to
accurately and consistently report news, or trust government and
business to be completely forthcoming with their misdeeds, you ought to
recognize the free ride you’ve been on and stand to pay your fare.
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