Born in opposition, first to the Republican impeachment effort, later to the Iraq War and the Bush agenda, MoveOn may soon be forced to define its relationship to a government controlled by its supposed allies in the Democratic Party.
Five years to the day after American forces began their campaign of
"shock and awe" in Iraq, opponents of the war gathered in Washington.
While some came with bullhorns and drums and flag-draped coffins, danced
down K Street and confronted legislators on Capitol Hill, others formed
a quiet vigil in Lafayette Park across from the White House. Here there
were no bullhorns or drums. Instead, there were a few news cameras, a
banner that read Invest in America, Not Endless War in Iraq and a clutch
of several dozen members of MoveOn. Bill Hamm, a retired Air Force pilot
from Texas who had come to Washington for the Take Back America
conference, told me that during his military career, fellow pilots often
gave him push back because of his liberal politics. But, he said, "I
think that's changing now." Hamm told me that back in Austin, where he
and his wife serve as regional coordinators for MoveOn's local councils,
his wife was organizing a 150-person vigil outside the governor's
mansion. Because of "war on terror" restrictions they were told they
couldn't bring candles. "So they're going to use flashlights."
This year, MoveOn turns ten. News of the organization's advanced age
tends to elicit the same startled response as word of a childhood star's
divorce. But more important, the anniversary serves to highlight just
how far the organization has come. What started as a simple one-sentence
petition hastily posted to the web has evolved into the most readily
identifiable group in the vanguard of a revived progressivism, with a
membership that exceeds 3 million. Capable of dominating a news cycle
with a single ad and raising millions of dollars with a lone e-mail,
MoveOn pioneered an entire approach to conducting politics through the
Internet that has been replicated and spun off across the country and
around the globe, an approach that, as the Obama campaign has
dramatically demonstrated, has permanently transformed the landscape of
American politics. And yet the roots of its success remain largely
misunderstood.
This is in large part because MoveOn has been viewed through the
distorting lens of a four-decade culture-war narrative, one whose labels
have long outlasted the movements and dynamics that gave rise to them.
In 1968, as the country approached what seemed to many at the time
something like a civil war, Richard Nixon addressed the Republican
National Convention in Miami Beach. He described "cities enveloped in
flame...sirens in the night...Americans hating each other, fighting each
other, killing each other at home." Amid this tumult and chaos, Nixon
presented himself as a tribune for those who weren't in the streets, who
weren't seeking out confrontation and attention, "the forgotten
Americans," he called them, "the non-shouters."
Forty years later, despite tectonic shifts in demographics and politics,
our political map still bears the same key: a decent silent majority on
one side besieged by a zealous, angry, out-of-touch left on the other.
For movement conservatives and establishment centrists alike, MoveOn is
just a new name for an old foe. Bill O'Reilly has called it "vicious,"
"radical," full of "fanatical left-wingers" who are blackmailing the
Democratic Party. John McCain, not to be outdone, responded to the
"General Betray Us" ad by telling a Republican audience this past fall
that MoveOn "ought to be thrown out of this country." Ostensibly
mainstream voices like CNN's Campbell Brown have referred to MoveOn as
"American insurgents," while Peter Beinart, in a 2004 cover essay in
The New Republic, suggested that MoveOn be purged from the center
left just as communists once were. Democrats have gotten in on the act
as well: Hillary Clinton told donors at a private fundraiser that MoveOn
had "intimidated" her supporters in the caucus states, and Barack Obama
took a veiled swipe at the group in his recent speech on patriotism.
But understanding MoveOn as the direct descendant of the '60s protesters
gets the organization exactly wrong. MoveOn's success (and, indeed, its
limitations) is powered by its appeal to today's non-shouters. Though
its politics are in many ways the opposite of the Nixon silent
majority's, they share a disposition. They are people not inclined to
protest but whose rising unease with the direction of the country has
led to a new political consciousness. For citizens angered, upset and
disappointed with their government but unsure how to channel those
sentiments, MoveOn provides simple, discrete actions: sign this
petition, donate money to run this ad, show up at this vigil. "Before I
joined MoveOn," says staffer Anna Galland, "I was organizing in Rhode
Island doing faith-based antiwar activism. In March 2003, MoveOn had put
out an action alert for a vigil against the Iraq War. There were 500
people on the steps of the Capitol, and I remember thinking, 'I know all
the activists in the state; where did all these people come from?' I
think many people have a MoveOn moment where they look around and
realize that this organization has managed to tap into a much broader
range of people than they might have seen at past activist events."
Take, for example, Sandy Tracy. For twenty-eight years Tracy taught high
school in a small town seventy miles west of St. Paul. She always voted
Democratic, but she was never particularly politically engaged. "I'm
60," she says, "and during the Vietnam protests I was too afraid to
participate in any of those kinds of activities." But then came the Iraq
War and Kerry's defeat, and it began to feel like the country, even the
world, was spinning out of control. "I was really, really, seriously
upset about the results of the election of 2004 and the track that the
war was going. That was part of why I retired when I did: I just
couldn't concentrate on my job."
Living in a conservative area, Tracy felt she was alone in her
disaffection. But then in 2007 an e-mail arrived from MoveOn telling her
that someone was organizing an antiwar rally near her. "I went, Oh my
gosh, there's somebody fifteen miles from me!" Within a couple of weeks
she was on a bus to Washington to join a massive protest on the Mall.
"I'd never done anything like that before. Along the way I found other
people in MoveOn groups, peace groups, related kinds of progressive
activist groups, and they weren't telling me I should just mind my own
business and not talk. And spiritually that was very uplifting to me. I
just went, Aha, we're onto something here."
As Tracy's experience shows, the MoveOn model of simplified and
accessible activism has proved enormously successful. But as the
organization enters its second decade, there's evidence that it's
reached a point of diminishing returns. In the run-up to the Iraq War,
MoveOn's membership exploded, from 600,000 to 1.6 million, but its rate
of growth has slowed considerably since then. What's more, the
organization faces a challenge in navigating the emerging political
landscape. Born in opposition, first to the Republican impeachment
effort, later to the Iraq War and the Bush agenda, MoveOn may soon be
forced to define its relationship to a government controlled by its
supposed allies in the Democratic Party--at a time when the party's
progressive base is increasingly frustrated about its failure to deliver
the change it has promised.
MoveOn founders Joan Blades and Wes Boyd are non-shouters to the core.
Blades used to make her living as a divorce mediator, helping couples
move from heated stand-offs to win/win, and met the mild-mannered Boyd
in a soccer league. The two married and threw themselves into their new
software company, which scored a massive hit in the 1990s with a package
of whimsical screen savers that featured, improbably, flying toasters.
"As for politics," says Blades, "I voted, and so did Wes," but that was
about it. "We were very busy with our software company."
Then, in the late '90s, as they watched the impeachment spectacle from
their comfortable home in Berkeley, California, the couple began to feel
as if the country's leaders and the members of the media had
collectively lost their minds. "We were business people," says Blades,
"so we thought about the opportunity costs of our government being
obsessed with the scandal when in theory they had real work to do." The
technically savvy Boyd got the idea to put up a website with a petition
form: people could fill in their name and contact information as a means
of expressing their discontent with the entire impeachment circus. The
petition read simply: "Congress must immediately Censure President
Clinton and Move On to pressing issues facing the country."
They sent an e-mail to 100 friends with a link to moveon.org. A
September 24, 1998, article in the San Francisco Chronicle, Net's Role in Scandals May Alter News Media,
mentioned the effort in its final paragraph, noting that the site had
attracted 500 signatures in its first day of operation.
By the end of the week, that number was 100,000.
"Essentially we stepped into a vacuum of leadership, and we said
something sensible," recalls Blades. "We're the quintessential
accidental activists." They figured the petition would be a one-time
endeavor, but when they saw the reaction they knew they were onto
something. "I still remember one of our early e-mails: a woman wrote in
and said, You know, I've never done anything political. I'm a single
mom. I get home and feed my son. This"--meaning signing a petition,
forwarding an e-mail--"is something I can do." This ease of use remains
one of MoveOn's hallmarks, one with particular appeal at a time when
Americans work more than their counterparts in almost every other
industrialized nation.
It's worth pausing for a moment to note the complete lack of ideological
zealotry in MoveOn's founding. "It was really more about common sense
versus insanity than it was about progressives versus conservatives,"
says Ben Brandzel, who worked for MoveOn and now consults with other
groups around the world using the same model. "Impeachment, the details
of that, really has nothing to do with any political scientist's idea
about progressive or conservative," he says.
It wasn't until the shock of 9/11 and the run-up to Iraq that MoveOn's
"basic common sense populism [was] grafted onto a partisan divide,"
according to Brandzel. The vessel for this shift was an unassuming
6-foot-3 20-year-old named Eli Pariser. As MoveOn PAC's executive
director, Pariser, now 27, is the organization's de facto leader, and
his reserved bearing is rather stunning if you've spent any time
listening to Bill O'Reilly. In a wedding announcement in the New York
Times this summer his new wife described him as "clear-eyed and
hopeful." In person, he's so preternaturally calm one almost feels he
might be some kind of reincarnated lama.
The day after 9/11, Pariser, then living in Boston, wanted to do
something to help. When the local blood bank told him it was beyond
capacity, he channeled his anguish and hope into an online petition he
e-mailed to thirty friends. Earnest, plaintive and humane, it made the
case for international leaders to use "moderation and restraint" in
responding to the attacks, and called for employing "international
judicial institutions and international human rights law to bring to
justice those responsible for the attacks, rather than the instruments
of war, violence or destruction."
"By Monday there were thousands of e-mails in my Inbox," he told me
recently. "The server was crashing. It was this moment where the e-mail
had hit a chord and was being repeated out through the address books."
Within the first two weeks, 515,000 people signed the petition, and
before long he'd connected with Blades and Boyd, merged his list with
MoveOn's and joined the organization as a full-time staff member.
Starting in summer 2002, much of the antiwar movement flowed through
Pariser, and as the drumbeat for war with Iraq grew louder MoveOn's
ranks swelled. "There was kind of a strength-in-numbers thing," Pariser
recalls. "That's when the surge of people who had been quiet through the
first year and a half of the Bush Administration started to realize,
This is serious; I need to be involved."
At its apex the stop-the-war-before-it-starts movement was the largest
popular uprising on the left in decades. The coalition that organized
the protests around the country drew millions into the streets,
including everyone from anarchists, Maoists and pacifists to nuns,
soccer moms and disaffected Republicans. MoveOn tended to anchor the
latter part of the spectrum, as part of the moderate Win Without War
coalition. Whereas other groups called out "No blood for oil!" MoveOn's
most successful petition was titled "Let the Inspections Work."
Even as the Bush Administration has radicalized so many, and pushed
MoveOn toward a more aggressively partisan stance, that original
pragmatic sensibility remains woven into the organization's DNA. "Wes
and Joan didn't come out of the left," notes Zack Exley, who worked as a
union organizer before joining MoveOn in 2002 (and later worked for the
Kerry campaign). "Eli hadn't had time to be on the left." For Exley, the
freshness of their approach was a revelation. "It was the most exciting
kind of atmosphere because they weren't negative or defeated or
cynical...they didn't have their ideas set. They kind of had this
boundless faith in what their members were capable of doing."
MoveOn staffers echo Exley's characterization, stressing that whatever
MoveOn's ideological sensibility ("pragmatically progressive," one
offered), it's a product not of its staff's outlook but of the views of
its members. "Some groups have a really strong ideological substrate,"
says organizing director Justin Ruben. "We tend to not be that way....
We believe strongly in the wisdom of crowds, giving people the ability
to make choices together. They'll make good choices."
In theory that's all well and good; in practice, it's no small task to
figure out just what kind of choices 3.2 million people are interested
in making. In his new book Here Comes Everybody, Internet
theorist Clay Shirky illustrates how dramatically the Internet has
lowered the cost of collective action and coordination across barriers
of time and space. MoveOn's approach to activism--mass e-mails, instant
internal polling, distributed fundraising--takes advantage of this
development. Before MoveOn pioneered the online petition, just the
simple act of gathering 100,000 signatures would have cost hundreds of
thousands of dollars and hundreds of hours of labor. Now MoveOn sends
out e-mail petitions several times a month. Or consider this: to manage
its lobbying efforts and programs for its more than 4 million members,
the NRA has a staff exceeding 500 and a $15 million, 390,000-square-foot
office building in Virginia. MoveOn has a staff of... twenty-three. And
no headquarters. Twice a week, a dozen of MoveOn's staffers call in from
around the country for a strategy session. The organization is so
committed to the ethos of the virtual office, it has an internal policy
that even when staffers are living in the same city they're prohibited
from sharing office space.
"What makes it possible," says Ruben, "is that every action taken ends
up in our database. It's all in one place and the data set is enormous,
which if you're a geek is awesome." When MoveOn sends out mass e-mails,
staffers often first test multiple separate subject lines within small
sample groups, choosing the subject that's most effective at getting
people to act on the e-mail's "ask." Each week they run a tracking poll,
surveying a random subsample of members to identify which issues they're
following and where their passions lie.
The speed and efficiency of Internet communication allows the
organization tremendous flexibility in responding to breaking
developments. "Because we are member driven, we 'Chase the Energy,'"
Brandzel writes in a manifesto called "The 8 Fold Path," which lays out
the MoveOn approach. "Energy flows with news cycles, and the opportunity
to make a difference." In the wake of Hurricane Katrina, MoveOn was able
to use its member database to set up a website where evacuees could be
matched with members who had extra rooms in their houses to share. The
site was up just seventy-two hours after the hurricane made landfall in
New Orleans, and ended up providing housing to more than 30,000
evacuees, a response far quicker than FEMA's.
MoveOn-ers are quick to point out that technology is just the means, not
the end. "The Internet's just a tool," says Brandzel. "I mean, would you
call a church a paper-based organization because the Bible is printed on
paper?" Just as the Reformation required both discontent with the
Catholic Church's corruption and Gutenberg's printing press, MoveOn's
rise required both the swelling backlash against post-Gingrich
radicalism and the explosive growth of the Internet, particularly among
the ranks of the professional classes with Internet access.
Somewhat frustratingly, MoveOn does not keep demographic information
about its members, which makes it difficult to know for sure whether the
sample of members I spoke with, mostly white and middle class, is
representative. But it is clear that they aren't radicals. After the
2004 election, MoveOn attempted to use Internet forums, e-mails and
polls to build a platform of sorts, called the Positive Agenda. The
results were squarely within the mainstream of the Democratic Party:
universal healthcare, clean renewable energy and the restoration of the
Constitution and civil liberties. "The idea that MoveOn is like some
foaming-at-the-mouth, swinging-from-the-trees liberal interest group is
kind of a joke," says influential blogger Jane Hamsher of
FireDogLake.com.
"People ask us all the time, you know, Make your members do this or
think this," says Pariser. "We just have to politely say, We can't. Even
if we wanted to, people click the link or they do the thing that we ask
them to if they think it's a useful thing to do. There's no chain of
command.
"It's essentially a service organization that helps people who are busy
advocate in politics. We're providing something that's valuable to
people and using technology to amplify the quality of the service you
can get. It's not unlike Netflix or Flickr."
It's a revealing analogy. In many ways MoveOn's relationship to its
members looks a lot like a business's relationship to its customers. If
a product isn't selling, they take it off the shelves. For activists
rooted in an earlier generation of social movements, which tended to
prize long, disputatious meetings and the unwieldy process of forming
bottom-up consensus, this approach is at best alien, at worst insidious.
Customers, after all, aren't part of the creation of the product:
they're not running the meetings where new packaging is designed; their
input is limited to the final result and expressed through the
transaction of purchase. And the role of customer imposes no
obligations. You are free to buy or not buy, or in MoveOn's case, sign
the petition or not sign the petition. Oscar Wilde once complained that
the trouble with socialism was that it took "too many evenings." MoveOn
holds out the promise of progressive change without the evenings.
Marshall Ganz--who organized with the farm workers, recently ran
training workshops for Obama's field staff and now studies and teaches
organizing at Harvard's Kennedy School--says much of what MoveOn does is
marketing, not organizing. "The genius of the Internet is more the way
it can create a marketplace than create organization," he says. "It's
important to distinguish between sharing information and forming
relationships. Forming a relationship, we make a commitment to work
together. Participation in democratic organizations is not just an
individual act. It's an act of affiliation with others." If you were to
map the arrows of relationship between MoveOn's staff and its members,
Ganz points out, nearly all the arrows would run between the members and
the staff: you receive an e-mail, you respond, you give money, etc.--but
relatively few go from member to member.
"They're gonna send letters to Congress and the President," says Ganz.
"And man, we generate a lot of fucking letters. That's great. So what
sort of capacity have we created in the process? Have we developed a new
leadership? Probably not. Have members learned more about relating to
each other? Not so much."
Ganz's criticism is mild compared with that of John Stauber, who founded
the Center for Media and Democracy and has written scathingly of MoveOn.
According to Stauber, MoveOn has become "primarily a money-raising and
marketing arm of the Pelosi wing of the Democratic Party. They clearly
haven't shown any interest in building an organization that would
empower the millions of people whose e-mail addresses they have.... The
so-called MoveOn membership is really just a group of people who are
used for fundraising purposes."
Stauber is among a small handful of people on the left willing to
express such harsh criticisms on the record. Privately, more progressive
activists will make familiar complaints about grievances and frictions
that have developed from working together. "In the early days they were
great partners and had an interest in building up other progressive
organizations," one prominent progressive who's worked with MoveOn told
me. "That seems to have changed."
Perhaps the most damning criticism leveled at MoveOn is that by creating
a clear and easy outlet for people's frustration and angst, the
organization delivers people a false sense of accomplishment. In other
words, MoveOn can be tremendously successful without being effective.
Consider the vaunted petition, MoveOn's bread and butter. In 1998 a
petition with 100,000 signatures would make any politician sit up and
take notice, but over time the value has been degraded as more
organizations have learned how to leverage the Internet. Clay Shirky
calls this the "cost/value paradox" and says it can spell big trouble
for MoveOn. As the transaction cost for a specific piece of activism
declines, so does its value, since politicians know it doesn't require
much effort. One former Democratic Senate staffer told me that when her
boss was presented the weekly mail summary, the staff made sure that if
an issue had landed on the top of the list as a result of a MoveOn mass
e-mailing, it was marked with an asterisk. "They've been selling:
Millions of E-mails Sold, the old McDonald's line," says Shirky.
"They're now realizing that in a way they're empty calories."
Talk to MoveOn staff members and they'll say that any method of
organizing has its limitations. The organizing model that requires long
meetings and vigorous debate can lead to organizations being driven by,
in MoveOn spokeswoman Ilyse Hogue's words, "the loudest person in the
room," something that cuts against MoveOn's non-shouter ethos. They'll
also point out that their approach has led to concrete victories: they
spearheaded an effort that blocked the FCC's attempts to allow media
cross-ownership in local markets; they were an instrumental part of the
campaign to beat back Social Security privatization; and the "caught
red-handed" ads they ran in targeted Congressional races in '06 had a
real effect in softening support for a number of Republican incumbents.
What's more, the model works well enough that people around the world
are eager to adopt it. In Australia, a MoveOn-type group called GetUp!,
which was advised by Brandzel, played a key role in the recent electoral
victory of the country's center-left Labor Party. Last year James
Rucker, a former MoveOn staffer, started ColorofChange.org, a
MoveOn-style organization focused on African-American political
mobilization that now boasts 100,000 members; Avaaz.org, a global
justice MoveOn spinoff, has a worldwide membership of more than 3
million members.
All that said, there's also a stalking awareness in the organization
that the model that has served it so well these past ten years may be
approaching its limit. The organization still can raise money from its
members to run ads on TV (like the "Not Alex" anti-McCain ad it recently
unveiled), but because of the constant erosion of any e-mail list,
MoveOn has to add something like 200,000 members a year just to tread
water. This need to constantly refresh the membership base explains, at
least in part, MoveOn's heavy focus on media exposure and its knack for
courting publicity, even controversy. "There's such a huge media
component to everything MoveOn does," says a progressive activist who's
worked on campaigns with MoveOn. "They have a philosophy that says, Get
media; that will get you members."
Meanwhile, technology moves fast and MoveOn's primary medium, e-mail,
threatens to become outmoded as young people migrate to text messages,
social networking sites and IM. In response, MoveOn has branched out to
conduct Facebook activism, successfully running a campaign within
Facebook to force the site to alter a feature that broadcast private
purchasing decisions.
Most significant, MoveOn has massively expanded its focus on developing
an offline presence, one grounded in the face-to-face interactions that
Ganz invoked. "We had a project for a while called Click Back America,
but I think you can't actually click back America," says Justin Ruben.
"The things that people do in the real world, away from their computer,
also matter.... Our power comes almost entirely from collective action.
You can only do so much through the computer."
MoveOn began developing the capacity of offline action in 2004,
attempting to build from scratch in a little more than ten weeks a
member-based field program in support of John Kerry in swing states. The
idea was that MoveOn members would act as precinct captains and canvass
their neighbors. Though rushed and somewhat ad hoc, this first foray
into concerted offline activity gave birth to Operation Democracy--since
renamed MoveOn Councils--the locus of MoveOn's local, physical presence
and the conduit for everything from phone banking to house parties to
war vigils. Anna Galland, who heads up the councils for MoveOn (and who
is, full disclosure, a college friend), says they're ambitiously scaling
up. "We're up to 250 local councils, with councils in every state."
Members meet in their local councils, and council leaders report to
volunteer regional coordinators. "People come from all sorts of
backgrounds," says Galland, and get trained in everything from how to
run a meeting to leadership development. "We're not just looking for
volunteers; we're trying to build a culture of organizing," she says.
For those who came to MoveOn through the simple activism of signing a
petition, forwarding an e-mail or donating money, the council provides
an opportunity to take the more involved step of actually congregating
with other progressives. Crossing this gulf, for millions of people, is
no small step. Sandy Tracy, the retired Minnesota high school teacher,
now serves as a regional coordinator. She recalls the anxiety she felt
before hosting her first house party. "I had fifteen people who signed
up to come to that first event," she says. "I felt a little awkward, and
I'm going, Oh my gosh! I've got all these people at my house; what are
we going to talk about?"
The councils were born of a desire to help elect Kerry, and now that
Obama is the presumptive Democratic Party nominee, nearly all of
MoveOn's focus has shifted to getting him elected. In many ways, the
Obama campaign is built on much the same aspirations, ethos and
constituency as MoveOn, which is why it wasn't particularly shocking
that when the group polled its members in February, 70 percent voted to
endorse Obama over Clinton.
Some, though, were surprised. "I was slack-jawed," says one netroots
activist, noting that Obama had failed to vote on the Senate resolution
that chastised the group for its General Betray Us ad. "They were at the
mercy of their membership, who really were enthusiastic about Obama. But
this was the guy who threw them under the bus, and they basically said,
Beat me! Treat me like shit!"
The subtext here is the larger issue of MoveOn's relationship to a
Democratic Party that many feel has co-opted it. "They built up a huge
membership because of the war," says CodePink founder Medea Benjamin,
"and the press looked at them as the voice of the antiwar movement, and
then they betrayed the movement.... They were more concerned with being
on the same page with the Democratic leadership than with the rest of
the antiwar leadership."
Particularly egregious to Benjamin and others was the failure of
Americans Against Escalation in Iraq. Co-founded in January 2007 by
MoveOn and run by its then-Washington director, Tom Matzzie, the
coalition spent $12 million attempting to force Bush to begin
withdrawing troops from Iraq. Its efforts helped push Congressional
Democrats to pass a supplemental bill that tied funding to a withdrawal
timeline. But after the President vetoed the bill, AAEI focused on
running ads against Republicans who'd backed the White House rather than
trying to force the Democratic Congressional leadership to cut off
funds.
"MoveOn went all out to get a Democratic Congress elected," says
Benjamin. "We now have more troops in Iraq, more funding than the Bush
Administration even asked for and a guarantee that the war will continue
into the next administration."
If CodePink thinks MoveOn is too cozy with the Democrats, Democratic
staffers on the Hill have a hard time telling MoveOn and CodePink apart.
Several staffers I talked with felt animus toward MoveOn for organizing
actions against their bosses. But when they described these
actions--sit-ins in their Hill offices, for instance--it became clear
they were confusing MoveOn with CodePink and other more confrontational
antiwar groups. The resentment is also a result of MoveOn's clumsy
Betray Us ad, which became such a high-profile distraction that it
allowed conservatives to deflect attention from the war debate. And
MoveOn's presence on the Hill, where the battle over escalation was
fought, is not particularly strong; in Democratic Congressional offices,
it's viewed more as an annoyance than a force. "I've never been in a
room where someone says, Let's all check with MoveOn," said the former
staffer.
"Of course, I wish the result had been different," says Nita Chaudhary,
MoveOn's chief antiwar organizer, of their efforts to prevent the
escalation. "But we tried very hard." Chaudhary points out that MoveOn
has spent time and effort going after Democrats. Local groups routinely
meet with their Representatives to lobby them on the war, and "we ran
ads against Democrats--we did this whole backbone campaign with
Democrats, trying to get them to stand up against a blank check on the
war." But she concedes that the organization made a tactical decision
that the best way to bring the war to heel would be through elections,
first electing a Democratic majority and now trying to elect Obama along
with an "anti-Iraq War majority" in Congress.
To MoveOn's critics in the antiwar movement, the tactical choice to
focus most of its energy on defeating Republicans confirmed a nagging
sense that, for all its talk about being led by its members, the
organization is really run by its staff. Dave Swanson of Democrats.com
recalls that in March 2007, "a lot of the real peace organizations were
pushing the Barbara Lee amendment" (which would have provided funding
only for a withdrawal of forces) "to the point where MoveOn was feeling
the pressure. So do they send out a survey, Do you favor the Barbara Lee
or the [Democratic] leadership's bill?" (which would have attached
timelines but continued funding). "No. Instead, they offered a choice of
the leadership's bill or the President's agenda. It was essentially a
Stalinist poll. They know damn well what their membership would have
said if offered an honest survey."
In response to criticism of that poll, Pariser argued that MoveOn's
members were sophisticated enough to understand that the Pelosi bill was
the best possible option. But the episode highlighted the difficulty of
the situation MoveOn increasingly finds itself in. Over ten years the
organization has developed a reliably confrontational posture toward the
Republicans in power. It's a necessary feature of an organization that
needs to raise money constantly, a rational reaction to the GOP's
debased leadership and the expression of a deep and genuine sentiment
among its silent majority members, who have simply had enough. But the
frustrations of the past two years with a Democratic Congress struggling
to deliver any of the things MoveOn members want have served as a
teachable moment. In interviews with nearly two dozen of MoveOn's
regional coordinators, when I asked what they saw as MoveOn's role in a
future Democrat-dominated Washington, they gave without exception the
same answer: hold the politicians accountable. "One of their mottoes
that really resonates with me is that democracy is not a spectator
sport," says Sandy Tracy, the retired schoolteacher. "Average people
have elected their officials and sent them off and let them be. We're
now paying the price for that."
Should the Democrats retake the White House and add to their
Congressional majorities this fall, they would do well to take note of
Tracy and the millions like her. Come next spring, if they haven't
started withdrawing troops, you just might see Sandy Tracy in the
streets with a bullhorn.
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