If guns, mail ballots and a weak black turnout constitute the real Bradley effect, it seems unlikely that such an effect will hurt Obama.
Nelson Rising, chairman of Tom Bradley's 1982 campaign for California governor,
still remembers the phone call. Bradley called him shortly after 4 a.m. on a
long Election Night, when it was clear Bradley had lost to Republican George
Deukmejian.
"You were right," Bradley told Rising a bit wearily.
With those words, Bradley, the Democratic mayor of Los Angeles, acknowledged that a political
mistake had cost him the governorship. And, despite all the theories that the
election produced a "Bradley effect" that could hurt black candidates such as
Bradley -- and, a quarter-century later, Democratic presidential nominee Barack
Obama -- the mayor himself knew his loss had little to do with race or polls.
The main problem was guns. Against Rising's advice, Bradley had endorsed
Proposition 15, a statewide ballot initiative that would have put a freeze on
purchases of new guns. Bradley and Proposition 15 both had a lead in the polls
when Bradley decided to back the initiative. But there was a huge backlash
against Proposition 15 in inland, conservative California precincts. The resulting turnout
was so overwhelming that it took down Bradley -- just as Rising had predicted in
a campaign meeting months earlier.
"I will never forget that meeting," Rising recalled. "I said, ‘I don't own a
gun. I don't intend to own a gun. If I could design a world without guns, I
would. But Tom, if you support this, you can't win.'"
On Election Night, Deukmejian's team came to the same conclusion. "Without Tom
Bradley endorsing Prop. 15," said Steve Merksamer, a former Deukmejian chief of
staff, "we would have lost."
Over the past few weeks, I examined polling and news stories from the 1982 race
and talked with dozens of major players in the Bradley and Deukmejian
campaigns. There is no independent data or evidence that suggests that race
decided the election, a fate many have suggested could befall Obama. And only
two survivors of that campaign expressed any belief in the idea that the 1982
California governor's race saw a Bradley effect -- a racist vote that was
concealed from pollsters. And even those two campaign workers, former Bradley
aides Phil Depoian and Bill Elkins, say that, without Proposition 15, Bradley
almost certainly would have won anyway.
According to those who were there, the real lessons of the Bradley campaign
involve the dangers posed by divisive issues and by a candidate's own allies.
Bradley's campaign suffered three self-inflicted wounds it could not overcome.
The first: guns. Proposition 15 had been qualified for the ballot by men who
were Bradley's friends; chief among them was John Phillips. Some Bradley aides
say they tried to persuade Phillips to wait and qualify the measure for a later
election, so as not to hurt the mayor's campaign. But Phillips, now an attorney
in Washington,
doesn't recall such appeals.
What Phillips does remember is having all eyes on him at the
Election Night party at the Biltmore Hotel in downtown LA. "Everybody blamed me
for the defeat of the first black governor of California -- I know Bradley felt that
himself," said Phillips. Some people in the campaign still do. Today, in one of
life's little ironies, Phillips is raising money for Obama, and Phillips' wife,
journalist Linda Douglass, serves as a top adviser and press aide to the
Democratic nominee.
The second: absentee ballots. The 1982 election in California was the first under new laws that
made it easier to vote absentee. Democrats had lobbied for the changes, but
Bradley's campaign did little to take advantage. Republicans, led largely by
people involved in that year's U.S. Senate campaign of then-San Diego Mayor
Pete Wilson, skillfully exploited the new rules, asking GOP voters to cast
absentee ballots if possible.
"I think it was significant," said Wilson, who served eight years in the Senate
and two terms as California
governor. "We figured, ‘We'll get a higher percentage of our registered voters
to vote than the Democrats will get of their registered voters.'"
It worked. Bradley won in exit polls because he actually did win more votes
among those who actually went to a polling place. The huge Republican advantage
in absentee ballots provided Deukmejian with the victory. This phenomenon
persisted in California
for several election cycles. In the 1990 gubernatorial race between Wilson and
Dianne Feinstein, the Democrat won in some exit polls but lost the race because
of absentee votes.
Finally, the third: low African-American turnout. This was a three-part
problem, involving black voters, regional rivalries and, of all things,
football.
Bradley, wary of being seen as "the black candidate," didn't campaign in the
black community and didn't do enough to turn out black voters, some aides
recalled. "The position we took was, ‘My God, this is a historical event and
black folks are going to turn out as never before,'" said Elkins, one of
Bradley's closest aides. "And instead, the turnout did not reach the level we
thought it would."
Black turnout -- in fact, Democratic turnout, in general -- was
particularly
low in the Bay Area. Campaign veterans on both sides of the race
believe Northern Californians didn't trust Bradley, in large part
because he was mayor of their unpopular regional rival. To make matters
worse, Los Angeles, under
Bradley, had lured away the popular Oakland Raiders football team that
same
fall.
"It was about football," said Bill Norris, a longtime Bradley supporter who was
a federal appellate judge at the time. "The turnout in black precincts in Oakland was below
expectations, and I believe that's because of hard feelings that LA had stolen
the team."
These three factors explain the inaccuracy of public polls showing a Bradley
lead. Surveys did not account for the unexpectedly low black turnout and the
surge of mostly conservative voters who cared about the gun issue.
If guns, mail ballots and a weak black turnout constitute the real Bradley
effect, it seems unlikely that such an effect will hurt Obama.
The Democratic presidential nominee has handled each issue differently than
Bradley did. Obama organized African-American communities. His campaign has a
huge absentee ballot effort. And he's distanced himself from gun control, going
so far as to endorse the idea that individual gun ownership is a constitutional
right.
Please log in below through Disqus, Twitter or Facebook to participate in the conversation. Your email address, which is required for a Disqus account, will not be publicly displayed. If you sign in with Twitter or Facebook, you have the option of publishing your comments in those streams as well.
Your tax-deductible gift will help bring promising new voices and ideas into our nation's discourse, and help shape the future of vital public policies.
Join the Conversation
Please log in below through Disqus, Twitter or Facebook to participate in the conversation. Your email address, which is required for a Disqus account, will not be publicly displayed. If you sign in with Twitter or Facebook, you have the option of publishing your comments in those streams as well.