The globalization of steak's status has turned what was once a covert and guilty pleasure--and one Indians like me could only comfortably enjoy outside the motherland--into a brash statement of secular elitism.
As food and grain prices rise around the world, causing hunger and political
unrest from Egypt to Indonesia, I still find myself nearly every
weekend walking around the corner for brunch to Brasserie Les Halles in Manhattan, where the
steak frites is $17.50. Steak has been stable not just in its price, but also
its gastric and emotional effect: Afterward I am both full and full of myself.
It first struck me in Shanghai
at the tail end of two years of traveling the world on a lean budget to
research a book. Deng Xiaoping was only partially right: To get rich is
glorious, but to flaunt it over a steak even more so. In pig-obsessed China, a harsh
winter led to pork shortages that have elevated Brazilian beef's already exotic
appeal to the prospering masses. China's
far-wealthier rivals the Japanese once had the lock on high-quality Kobe, but globalization has brought even South America's
finest export to the Far East. "We can't
afford the massaging and beer for our cows," a Brazilian TV journalist
told me recently. "And we won't pay a hundred bucks for a steak anyway.
It's our national right to eat an affordable steak." How could such
egalitarianism not play well in communist China?
Even in my native India--where
I, incidentally, would never eat steak--I've been mildly shocked to see beef
popping up on the menus of chic cafés, even outside the more Muslim-populated
areas of Mumbai or French-inflected Pondicherry,
where even Indian tourists dig in with serrated knives. The globalization of
steak's status has turned what was once a covert and guilty pleasure--and one
Indians like me could only comfortably enjoy outside the motherland--into a
brash statement of secular elitism.
But as with the automobile, the tragedy of the commons looms not far beyond
the horizon. Rising Asian demand for beef has led to Amazonian
slash-and-burning to create more grazing room for cattle, keeping the price of
steak within reach while global temperatures rise. Enjoy it while you can.
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