Aristotle believed that art imitates life. Oscar Wilde responded that, no, life imitates art. I offer two modest corollaries: First, politics makes for bad art, especially bad movies. And second, bad movies make for worse politics--and tragically bad medical politics in particular.
Unlike Ari and Oscar, I don't expect to be immortalized for my aesthetic observations. However, I do hope to make a point what's relevant to today's medical arena--which is to say, relevant to the life and death of billions of people. My point is, what might be called the "Constant Gardenerization" of international politics is going to retard progress toward vital medical cures.
Last month Edmund Tramont, head of the AIDS research division of the National Institutes of Health, made a media splash when he put forth an opinion about the conspiratorial state of AIDS-vaccine research. The Pharma companies aren't making much progress, he said, because they figure that the government will do it: "If we look at the vaccine, HIV vaccine...It's not going to be made by a company. They're dropping out like flies because there's no real incentive for them to do it. We have to do it."
This bit of "news" emerged on Christmas day, perfectly timed to make Pharma look like the Grinch that stole the cure. And
so while the story dutifully included a denial from Ken Johnson, senior vice president of the Pharmaceutical Research
and Manufacturers of America--who noted that the companies
he represents are working on 15 different potential vaccines--Tramont had made his demagogic point. And so we might
revisit his concluding words: "We have to do it." The "we," of
course, is the government-- or, if one prefers, the
taxpayers.
Then Tramont went further. Speaking of a hypothetical
government-created vaccine, he predicted that the drug
companies would seize upon the state's handiwork: "If it
works, they won't have to make that big investment. And they
can make it and sell it and make a profit." Here Tramont is on
slippery ground. If the US government did the work on an AIDS
vaccine, the political reality is that Uncle Sam would insist
on making the intellectual property widely available, which
would mean that lots of different firms--including, quite
likely, Indian generic firms--would get into the game. And
in an environment of near-perfect competition, profit margins
would be narrow to non-existent.
However, such down-the-road nuances were probably lost on most
of Tramont's audience. For many, the takeaway was simpler--and more conspiratorial. As many "know," the evil Pharma
companies have joined the diabolic pantheon already inhabited
by the oil companies, who are "known" to be sitting on the
formula for cheap oil.
But in fact, it's difficult, bordering maybe on impossible, to
whomp up formulas, chemical or biological, to instantly solve
the world's problems. We might consider the testimony of the
AIDS Vaccine Advocacy Coalition, which recently recalled the
overconfidence many felt when AVAC was formed, to coincide
with World AIDS Day, 1995:
"We were optimistic that with more resources, more
cooperation and more scientific knowledge, an AIDS vaccine
could be found in time to stem the growing epidemic. A
decade later the field has more resources, more cooperation
and more depth of scientific knowledge--but still no AIDS
vaccine."
And AVAC concludes, glumly, "While we've learned much in the
past decade and made great strides in scientific, policy and
ethical arenas, the road ahead is still a long one."
Others can hold forth on why AIDS is so problematic, but I
will add my non-scientific corollary here: Hollywood, which
prides itself on red-ribbon sensitivity to AIDS, isn't
helping.
A case in point is the Ralph Fiennes movie alluded to above,
The Constant Gardener" released in August. The film spins a
conspiracy theory that smears private-sector research not only
in AIDS, but also in tuberculosis. Any Pharma executive who
sees the movie might be excused from thinking to him or
herself, "Who needs the grief that comes from trying to cure
such hot-button diseases? Yes, I might make a little money,
but I will be portrayed as a mustache-twirling mass-murderer.
Surely it's easier to work on something uncontroversial, such
as E.D. or toenail fungus."
The film is based, of course, on a 2000 novel by John le
Carre, who puts the following words into one of his
black-hatted corporate evildoers: "Tuberculosis is megabucks.
Any day now the richest nations will be facing a tubercular
pandemic, and Dypraxa will become the multibillion-dollar
earner that all good shareholders dream of."
A few contrarian voices made the point that the scenario put
forth in the film should be seen as positive: Steve Sailer,
writing in The American Conservative, observed,
"Ludicrously, the screenplay claims that the evil
corporation is cutting corners to rush the pill to market
because of the obscene profits it will make preventing an
epidemic of a new antibiotic-resistant form of TB that
threatens to kill two billion people. In that case, the drug
company would deserve a tickertape parade."
But in the dominant cultural le Carrean worldview, it's
impossible to think well of anyone who would solve a big
problem and thereby profit from such problem-solving--so
much for the "invisible hand."
Le Carre's leftism was unnoticed for a long time, because his
spy novels were better known for "moral equivalence"--the
idea that there wasn't difference between West and East during
the Cold War. But now, in the book-turned-movie, he argues for
moral unequivalence: NGOs are good, corporations are bad. In
the cutting words of film critic William Baer, "Since the Iron
Curtain fell in 1989, the British novelist John le Carre (born
David Cornwell) has been obliged to shift his primary focus
from Cold War moral equivocation to more ordinary topics of
leftist political correctness."
And such P.C. helps explain the enormous positive buzz that
the film has gained; it routinely turns up on lefty-filmy "top
ten" lists. And here's a prediction from the right-tilting
Captain's Quarters blog:
"The lessons we must learn are that pharmaceutical companies
are eeeevil, as are any companies that compete for profit.
The only constants in TCG are the constantly pompous
performances of the Good Guys and the constantly devious
natures of The Bad Guys. My prediction: this film will get
at least seven Oscar nominations, including Best Director,
Best Actor and Actress, a possible nomination for Kounde's Supporting Actor, and probably Best Film."
The Academy Award nominations haven't been announced yet, but
in November "Constant" won three British Independent Film
Awards, including best film. And it's been nominated for three
Golden Globes, including best picture and best director.
Which is to say the politics of a movie such as Gardener
will play well in critical circles. But such paranoid politics
doesn't play well in commercial circles. That's the point made
by Brandon Gray, of Box Office Mojo. Despite the buzz, the
film's box office has been a "disappointment," Gray declared
in an interview. Putting Gardener in a pot with other recent
agitprop-y movies, such as Syriana and The Manchurian
Candidate, Gray observed, "People don't like to be preached
to." And so these preachy movies "have trouble finding an
audience."
What people want instead, Gray continued, are "the trappings
of politics," such as Harrison Ford aboard Air Force One or
Nicole Kidman at the United Nations. But if the political
message overpowers the story and the drama, well, that's
popcorn poison. There are exceptions to every rule, of course,
such as Fahrenheit 911, but as Gray noted, a documentary is
pitched to a much different audience than a regular plex-film.
For fun, I asked Gray what sort of political movies are most
likely to succeed. His answer, not surprisingly, was that the
most politically powerful films are those that "bury the lede"--that is, those pictures which make their point subtly, even
indirectly. As an example, Gray cited the hidden politics in
The Passion of the Christ, which ranks in the all-time top
ten at the box office. Its colossal popularity was, in part,
"a response to perceived Hollywood nihilism." It was, he adds,
"A vote for Bush. When the film took off, it was clear that
the president was going to be re-elected."
Gee, that's probably not the sort of politics that Hollywood
has in mind, is it? One imagines that many in the movie biz
would rather stay (relatively) poor putting out movies such as
Gardener, rather than become rich(er) by releasing more
Passions.
So we have a three-part puzzle that adds a little update to
the wisdom of Aristotle and Oscar Wilde.
First, Hollywood loves to make lefty movies that the elites
love and the masses loathe. Second, even though the movies
don't do well financially, they do succeed in fouling the
political climate such that drug companies put themselves and
their shareholders' money at risk by getting into the media
crosshairs. And third, the diseases that are thereby neglected
get worse, and millions of people die. I wonder if Ralph
Fiennes or director Fernando Meirelles will get an award for
that.
Copyright 2006, TECH CENTRAL
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