When talking about the evolution
of politics and technology, it helps to give a little
history. Okay, a lot of history. The human body is,
in most senses, the same as it was 50,000 years ago
(oh, those cravings for carbs!), and the workings of
the human brain haven't evolved significantly in 5,000 years.
That's when we learned to better process language, and societies
flourished. Seventy-five years ago, television was invented -- the
first form of virtual reality. Now the average American watches over
four hours of television a day, spending much of that time completely
ignoring the fact that he or she is sitting in front of a box.
Fifteen years ago, geeks started widely using the Internet. Five years
ago, even tech-haters did. In 2004, the convergence of technology
and politics rose and shone, like a prima ballerina taking her first
star turn. By the 2008 election, that technology will have disappeared.
No, this is not some post-apocalyptic fantasy. It's simply a
statement that, in 2004, people still thought of technology as a
thing-in-itself. By the year 2008, tech tools will be transparent,
integrated into our lives. Just as we embraced television (perhaps a
bit too closely), we will give new information delivery systems a
central place in our lives. Campaigns and officeholders will be able
to speak as directly to constituents, via the media, as if they were
standing live in front of them. And citizens, in California and
America at large, will be better able to speak back.
In no small part due to the way we've evolved (or failed to),
humans tend to think of information technology as an extension of
the human consciousness. Stanford
University communications professor
Clifford Nass has done extensive research
into the way humans perceive
computers as human actors. In one
experiment, test subjects first took a
quiz on a computer. Then, they were
asked to go back to a computer -- that
one, or a nearby one -- and say how
well the initial computer had administered
the quiz. People who went back
to the same computer gave higher
grades than those who went to another
computer. The test subjects were
using flattery or exercising tact -- in
their dealings with a mass of chips,
plastic and wires! Most of us have
emotional reactions to both the delivery
and content of new media, from
the frustration when big files can't
seem to squeeze through the pipeline
to a craving -- sometimes addictive --
to get more email and thus more "human"
contact.
As online technology moves from
wired desktop computers to wi-fi enabled
laptops and handheld PDAs,
the technology becomes more portable
and less intrusive. Information and its
emotional subtext are more likely to
hit their mark.
I remember getting my first laptop
in the early
Copyright 2005, California Journal
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