Although the year is only half over,
it seems increasingly likely that the biggest business story
of the year will be the court decision to split Microsoft into
two separate companies in order to promote competition. If it
stands up on appeal, Judge Thomas Penfield Jackson's decision
will take its place with past landmark antitrust decisions to
break-up Standard Oil and AT&T. The Microsoft decision demonstrates
that antitrust policy remains relevant even in the "new economy"
and will likely influence the behavior of the new high-tech
companies for years to come. In the long term, however, some
of the most significant implications of the Microsoft case are
likely to be outside U.S. borders.
Antitrust policy has more than a century of honorable history
in the United States. Although some revisions have been experimented
with to allow companies in some industries -- notably semiconductors
-- to collaborate on research and development, there remains
a consensus that trusts and cartels have numerous negative impacts.
Monopolies and trusts harm consumer interests both by raising
long-term costs and -- perhaps more importantly -- by stifling
competition and innovation, which denies consumers new and better
products.
An open-and-closed trial
Microsoft and its defenders originally argued that these concepts
were dated in the "new economy" in which no company could ever
gain a monopoly or stifle competition. Initially, many were
inclined to accept much of the Microsoft position. During the
trial, however, the Department of Justice established a compelling
case that the company had engaged in anti-competitive practices
in violation of U.S. antitrust laws. In fact, it was surprising
to see how many of the old anti-competitive practices attributed
to monopolists of the past had been revived and applied with
relish by Microsoft in the "new economy." Many of Microsoft's
arguments began to seem rhetorical and without real substance.
By the end of the trial, there was a notable shift of elite
opinion in the Microsoft case in favor of the DOJ; Jackson's
ruling against Microsoft was widely expected. Just a few months
ago, talk of breaking up Microsoft was confined almost to the
lunatic fringe; by the time of the judge's breakup ruling, it
was conventional wisdom.
The remedy decision is an important juncture in the Microsoft
case, but the dispute is likely to rage on for sometime. The
company has a campaign underway apparently aimed at influencing
public opinion on the case. The inevitable appeals of the court
decision could take years. Microsoft also seems to hope that
the upcoming elections may result in a political atmosphere
more favorable to its position.
What will it mean abroad?
Strikingly, however, the international implications of this
litigation have received little attention. The chant that the
economy is now globalized is repeated with mind-numbing consistency
in every imaginable context, except this one. When antitrust
laws took root in the late 19th and early 20th century, the
United States could afford to largely ignore the economies of
the rest of the world. Two oceans insulated the United States
from much foreign competition and the U.S. economy was largely
a playing field unto itself, reserved for U.S. business. This
is the context in which antitrust laws were written.
Since that time, the concept of antitrust has also gone global.
Antitrust laws form part of the competitive environment in a
number of countries; the European Union has forged an aggressive
antitrust policy -- known there as competition policy. Since
most of the world's largest companies -- Intel, General Electric,
Boeing, Cisco and, of course, Microsoft -- call the United States
home, this international trend should be of more than passing
interest seeing as these companies could well become targets
of foreign antitrust actions.
Of course, foreign countries have a perfect right to develop
an antitrust policy of their own, but these policies are very
likely to have different standards of evidence, remedies and
judicial protections than U.S. law. Inevitably, countries will
face the temptation to use their antitrust laws not only to
police competition, but also to protect domestic companies and
hobble foreign competitors.
This concern is more than theoretical. The European Union's
scrutiny of the Boeing-McDonnell Douglas merger seemed driven
as much by concern for protecting Airbus -- Europe's largest
aircraft manufacturer -- as by legitimate competition policy
objectives. Europe has also been aggressive in reviewing various
other mergers and partnerships involving U.S. companies, including
the AOL-Time Warner and the MCI WorldCom-Sprint merger. Given
the ambiguities inherent in an area as complex as antitrust,
there will be infinite opportunities to use proceedings to curb
U.S. companies and compromise U.S. interests.
Further, a new wave of antitrust practitioners inevitably will
spring up around the globe. How will the United States react
when Japan, or Brazil or India launches its own actions against
Microsoft with resulting remedies aimed at bolstering their
domestic software companies? Similar actions by other countries
may ultimately prove the most difficult ramification of the
Microsoft case. Currently, distinguishing legitimate actions
from veiled protectionism may prove next to impossible.
Toward an international agreement?
What is the solution? Obviously, it lies in some sort of international
standards for antitrust actions. This simple idea faces a number
of barriers, however. There is simply no international consensus
on antitrust/competition policy; many countries, in fact, have
no antitrust laws. Those that doshow marked differences. Even
the United States and Europe, which agree on many principles,
differ in their antitrust/competition policies.
Beyond that, there is real, reasoned opposition to negotiating
an international antitrust agreement in the United States. Some
fear that other countries will use global antitrust negotiations
as an excuse to undermine legitimate U.S. trade remedy laws.
Many in the U.S. antitrust community, including some at the
Department of Justice, have expressed concern that such negotiations
might be used to water U.S. antitrust law down to a much lower
global standard. They fear that the United States' century-old
legislation and precedents on antitrust might be swept away
in an international negotiations in which most of the participants
have little or no interest in legitimate antitrust/competition
policy objectives.
These are real concerns, and they should be central in a U.S.
effort to forge policy on global antitrust negotiations. Here
more than in past negotiations, the United States must stand
firm so that its core principles and interests are not compromised
by a negotiated agreement. As in most cases, a bad agreement
is much worse than no agreement at all.
That said, however, pressure is likely to build for some type
of international agreement on antitrust. Without such an agreement,
U.S. companies are likely to shortly become targets of foreign
efforts -- some legitimately intended and some pure chicanery
-- to break up or hobble their foreign operations.
For the foreseeable future, the discussion of antitrust in
the United States is likely to be dominated by the Microsoft
case and -- depending on the attitude of the new administration
in the White House -- the potential to extend action to other
"new economy" companies. As interesting as these questions are,
the reality of globalization is ignored at great peril. As the
home of most of the world's largest companies, the United States
should give serious consideration to the problem of how best
to address the international ripples set off by the Microsoft
splash.
Copyright 2000, Intellectual Capital
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