What's the difference between the
new economy and the old economy," writes a reader, "if people
are still just buying things?" Her question is precisely what's
vexing tech-stock and big-picture pundits alike. Behind the
breathless hype, is there anything truly world-changing about
the digital age?
New Economy boosters certainly think so. The Internet, they
claim, is reshaping our world as much as cars and freeways transformed
once sleepy horse-and-buggy communities.
Others, such as Northwestern University economist Robert Gordon,
are not so sure. IT, he argues, pales in comparison with the
great innovations of the early twentieth century, including
electricity, internal combustion engines, chemistry, telephone
and telegraph communications, and indoor plumbing. Unlike the
Internet, each of those inventions decisively changed the way
we live our lives.
As late as the 1880s, America's streets were seas of mud and
clogged with horse manure. In many cities, pigs were set free
to eat kitchen slops, and garbage piled high on the sidewalks.
Unrefrigerated food and contaminated water triggered frequent
epidemics. In 1882, only 2 percent of New York City's homes
had running water. In 1890, 10,000 people died in U.S. railway
mishaps, and one in every 300 rail workers was killed on the
job. But, Gordon maintains, five great inventions of the early
twentieth century radically changed all that.
Electricity provided better lighting and reduced the fire
hazard and dangerous emissions from oil lamps. Backbreaking
laundry and manufacturing tasks were automated. Electric-powered
air conditioning helped preserve food and cooled once unbearably
hot workplaces. The internal combustion engine forever changed
city design, commerce and where people chose to live. Miracle
medicines wiped out diseases that had bedeviled humanity since
the beginning of recorded history. Telegraph and telephonic
technologies redefined global distance and communication in
previously unfathomable ways. And the unprecedented sanitation
gains achieved through indoor plumbing spurred the world's enormous
pre-World War I mortality rate declines.
Taken together, those great innovations ushered in a golden
age of productivity that lasted for more than half a century.
Is the Internet in this league? Many seem to think so, but
for a number of reasons, the Internet won't have the far-reaching
influence of electricity, engines or even flush toilets.
To begin with, the Internet hasn't even boosted demand for
computers much more than what steadily falling microprocessor
prices already generated. Despite all the hoopla, computer spending
remains about 1.4 percent of total non-farm, non-housing business
gross domestic product, and it's stayed at that level for more
than a decade. This contrasts with the massive new markets stimulated
by mechanical and electrical technology breakthroughs in the
past.
Unlike the truly great innovations, moreover, the Internet
seems to be displacing, not creating, forms of entertainment,
commerce and information. E-mail replaces telephones. Browsing
substitutes for TV time. An online purchase is mail order by
other means. IT may marginally change certain activities, but
it has not yet reinvented them.
These somewhat meager achievements are offset by the often
ignored productivity losses the Internet encourages, like on-the-job
personal correspondence, shopping or stock trading. As I wrote
in an earlier column, "The New Economy's Downside," productivity
is declining in the nearly 90 percent of our economy that is
not making durable goods. Electrification and chemical technologies
unquestionably expanded the scope of what people could produce,
and their economic upsides were all but limitless. Thus far,
the Internet's net social benefits are far more equivocal.
Then there's the fact that much of the recent IT investment
boom appears to have been spurred more by "me-too"
corporate defensiveness than by dazzling new market opportunities.
In many industries, such as books, airline travel and auto sales,
a single, well-publicized firm could trigger widespreat IT spending
that many companies later regretted upon more sober reflection.
Amazon.com's high-profile online bookselling gambit in the late
1990s spurred a massive countermove by Barnes & Noble, but
both companies' Internet-related stock values fell by more than
60 percent amid this year's emphasis on profit.
Given all this, it's telling that even the simplest predictions
of the digital age have failed to materialize. At the very least,
for example, New Economy advocates confidently claimed that
IT would do away with paper. The future of communication was
unquestionably digital.
Instead, as the Internet expanded, worldwide paper consumption
skyrocketed. Confounding the experts, millions of home and office
printers churned out even more school essays, community newsletters,
and draft budgets, memos and business plans than ever before.
So what's so new about the Economy? Compared with the truly
epochal innovations of the past, not much. And there are plenty
of unhappy investors who may be just now realizing that fact.
Copyright 2000, Planet IT
Join the Conversation
Please log in below through Disqus, Twitter or Facebook to participate in the conversation. Your email address, which is required for a Disqus account, will not be publicly displayed. If you sign in with Twitter or Facebook, you have the option of publishing your comments in those streams as well.
Your tax-deductible gift will help bring promising new voices and ideas into our nation's discourse, and help shape the future of vital public policies.
Join the Conversation
Please log in below through Disqus, Twitter or Facebook to participate in the conversation. Your email address, which is required for a Disqus account, will not be publicly displayed. If you sign in with Twitter or Facebook, you have the option of publishing your comments in those streams as well.