If theJustice Department succeeds in
breaking up Microsoft (MSFT) , the U.S. economy will collapse
and PC users will have fewer tools to guard against hackers
and keep their kids away from Internet smut.
So says Microsoft Chairman Bill Gates. None of this is true,
of course. Microsoft's media blitz, in full swing since the
guilty verdict in its antitrust trial -- is cynical, wrong-headed
and mildly extortionist. In their recent essays in Time and
Newsweek, Gates and CEO Steve Ballmer attempt in the public-relations
realm what they've pulled off in the software arena: using Microsoft's
dominance to stir fear -- this time among consumers.
Microsoft's agitprop campaign just might succeed. According
to a recent Wall Street Journal poll, 61 percent of American
PC users disagree with the Justice Department proposal to split
Microsoft. Although the antitrust trial provided ample evidence
that Microsoft uses its size and strength to bully allies and
crush competitors, a majority of PC users still have a positive
opinion of Microsoft.
How could this be? If the Journal's pollsters had spent more
time on the phone, they would have discovered that respect for
Microsoft is inversely proportional to one's knowledge of how
computers and software really work. Since most Windows users
don't know -- and don't care -- how their browser interfaces with,
say, their word processing software, they are woefully susceptible
to Microsoft's pity play.
I tested this theory in an unscientific survey of friends and
acquaintances. The most stark divergence of opinions came from
two brothers who grew up in the same left-leaning, Irish American
household. Both mistrusting of large corporations, the McKenna
brothers are equally leery of government heavy-handedness. Each
spends days at a time in front of a computer -- one writing sports
stories for an alternative weekly newspaper, and the other tapping
out database programming code. Guess who's the Microsoft-basher?
"Microsoft is historically very evil," says Geoffrey, the programmer.
"I think the breakup will be better for the world at large,
because there is enormous incentive for Microsoft's programmers
to create software that will work a little better on the Windows
operating system than software made by its competitors."
His brother, David, insists otherwise: "I can't help feeling
like Microsoft is getting screwed. I kind of fear the unknown
as far as what Microsoft might become, but I never trust the
government."
Gates surely had people like David in mind when he composed
his essay for Time. The piece was big on appeals for public
sympathy, but light on common sense. Gates wrote, for instance,
that the Justice Department's remedy proposal will retard high-tech
innovation and that "technologies that protect against attacks
such as the Love Bug virus would ... be much harder for computer
users to obtain." Not only your privacy but "the safety of your
children online" is endangered.
Like a sideshow swami, Gates says only an untouched Microsoft
can decode the mysterious Windows operating system. That's news
to the 99.9 percent of software engineers who don't draw a paycheck
from Microsoft. Gates pretends that Microsoft leads the way
in security, privacy and filtering software, while ignoring
that Symantec (SYMC) and Network Associates (NETA) are the leading
makers of such products. He also doesn't mention that Americans
spent $147 million last year fortifying Windows with additional
virus-protection programs.
The software industry's march of innovation has been unrelenting
over the years. Microsoft's business model has worked to diminish
competition by subsuming potential challengers or putting them
out of business. "Microsoft is a competitive company," says
computer-security consultant Richard M. Smith. "But they tend
to only push the product curve when they face competition."
The Justice Department remedy to split Microsoft is eminently
reasonable. If the new software-only half of the company were
forced to compete on equal footing with other firms in the industry,
we'd be better off. And the public debate over Microsoft's future
would benefit if Gates were more honest about how Microsoft
contributes to -- and sometimes thwarts -- innovation and competition.
Copyright 2000, The Industry Standard
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