Broadband Truth-in-Labeling

The New America Foundation's Open Technology Initiative (OTI) is calling for Truth-in-Labeling by our nation's broadband operators. OTI has developed a set of disclosure standards to provide the broadband market-place with a much-needed tool to allow consumers to better understand their broadband subscriptions and compare plans among different operators.

"As the Federal Communications Commission creates a national broadband policy to drive affordable broadband deployment, a key facet of this plan will be empowering customers with the information they need to make informed choices among Internet service providers," stated Sascha Meinrath, Director of New America Foundation's Open Technology Initiative. "'Truth in Broadband Advertising' is the key element that ensures that the general public can compare and choose their best broadband options."

OTI has created a sample Broadband Truth-in-Labeling disclosure, in an effort to establish a standardized label for operators to provide consumers with essential information about their broadband subscriptions, including Internet speed, service guarantees, prices, service limits, and other related elements. The label aims at educating consumers about the contents of broadband services to create transparency in the market and increase competition, innovation and consumer welfare.

For full text of the proposal: http://www.newamerica.net/publications/policy/broadband_truth_labeling

Please contact Kate Brown with further inquiries at 202-596-3365 or brown@newamerica.net.

About the New America Foundation
The New America Foundation is a nonprofit, nonpartisan public policy institute that invests in new thinkers and new ideas to address the next generation of challenges facing the United States.

Learn More About: Sascha Meinrath
Related Programs: Open Technology Initiative , Wireless Future Program
Topics: Telecom & Technology