...The conservatives Ross Douthat and Reihan Salam, both with The Atlantic Monthly, neither hard-core party activists nor longtime political operatives, want to provide a road map to get the party to brighter and more long-lasting sunshine.

The core thesis of their book “Grand New Party” is that the working class in America — the non-college-educated half of the electorate — continues to ping-pong between the parties and is there for the taking by any group that can seriously and directly address its concerns. The authors note: “Since 1968, these voters have provided the ‘silent majority’ that elected Nixon, the ‘Reagan Democrats’ who gave the Gipper his landslides and the ‘angry white men’ who put the Gingrich G.O.P. over the top in 1994. ... Yet after each Republican triumph, this working-class constituency ... has become disillusioned with conservative governance and returned to the Democratic column...”   LINK