Jay Leno has mentioned it in his monologue.
Last week, both US News & World Report and Fox's Glenn Beck wrote about it.
In July, Next Gingrich penned an op-ed in favor of it.
In April, the Reverend Jim Wallis and former speechwriter to President George W. Bush, Michael Gerson, praised it.
And, all along, a bi-partisan group of Senators and Representatives, now led by Chuck Schumer, have been behind it. Even arch-conservative Rick Santorum, who Schumer worked hard to defeat, stood side-by-side with Schumer to introduce it in Congress a few years back.
The "it" is the ASPIRE Act, a lifelong savings and financial literacy account created at birth for every child in America. The bill allows the savings to be used for college, a first home, and retirement, and offers greater benefits to those most in need.
But why now, and from such an odd mix of people? Would it work? And would the Obama Administration get behind it?