If you've ever played Oregon Trail, you probably remember the part where you shot bears and squirrels more than the part where you learned about frontier families. Today, we live in the online age of instant gratification, where you can use real money to buy your digital bears and squirrels instead of hunting them.
Can a new social game based on the Half the Sky movement actually educate players about the serious issues girls face in developing countries, or will it be a series of "bear-shooting" moments? And will players spend real money on a game if the rewards are more tangible donations? I sat down with Jamie Zimmerman and Greta Byrum of our Global Assets Project and Open Technology Institute to ask them these questions on In the Tank. You’d be surprised to hear what they said about how online and mobile gaming can support advocacy campaigns.