Shannon Brownlee discusses direct-to-consumer drug marketing and the media...
BROOKE GLADSTONE: How do the drug companies make use of the press?
SHANNON BROWNLEE: Let me answer the question by kind of going at it from the perspective of the media, who are bombarded with information from a variety of sources.
One of those sources is The National Sleep Foundation, which sends out its poll and wants us to write about the results of that poll.
Number two,… more