Pop-Up Magazine's new series, Sidebar, debuts at SFMOMA's Now Playing this Thursday, March 17th, 9PM sharp. (Doors and bar at 6 PM.) All tickets at the door. Ticket details here.

Pop-Up Magazine is unlike any other magazine. It won't arrive in your mailbox, and you can't buy it from a newsstand or read it online. Why? Because each issue is a live performance, created for the stage and presented to an audience in real time. Pop-Up showcases writers, documentary filmmakers, photographers, and radio producers - contributors to The New Yorker, This American Life, The New York Times Magazine, NPR's All Things Considered, and Wired - plus award-winning filmmakers, best-selling authors, and acclaimed artists whose stories and ideas unfold like a magazine, without the paper.

On Thursday, Pop-Up debuts a new between-issues format: Sidebar. Radio stars The Kitchen Sisters, writer and Coi chef/owner Daniel Patterson, artist Wendy Macnaughton, author Eli Horowitz of McSweeney's, KQED reporter Amy Standen, photographer Dwight Eschliman, Pendarvis Harshaw of Youth Radio and Turnstyle News, Wired correspondent Steven Leckart, urban farmer and filmmaker Antonio Roman-Alcalá, and many more tackle the politics, humor, history, art, science, and craft of California's favorite drink: Wine!

In conjunction with SFMOMA's exhibit "How Wine Became Modern: Design + Wine 1976 to Now.
Visit us on the web at www.popupmagazine.com or follow on Twitter at @popupmag