Sustainable
Higher Power, Higher Profits
Once upon a time, there was a farm in a town called Plainville. The farmer produced natural chickens and turkeys, free from antibiotics and fed with good, plain vegetable feed, avoiding the various "additives" that consumers feared. The result was a factory, jobs, and products that everyone was proud of and, by the way, that made more money for the smart farmer than his competitors.
In fact, this enterprise became so successful that it soon outgrew Plainville. The smart farmer found a bigger farm in another state that was less costly to operate, in part because it featured an energy-efficient processing plant, used renewable energy, and included new ways of reducing waste (remember I said this farmer was very smart!). The new farm employed even more Americans in sustainable, high-paying jobs that wouldn't someday be outsourced.
But one dark cloud loomed over this great example of ingenuity, corporate social responsibility, and investing in the American dream.
The problem was that there was no longer a need for the facility in Plainville and therefore no longer a place for those workers to earn a living. Most entrepreneurs, even the smartest of them, would chalk that up to the price of progress and point to the net benefit of the enterprise, even though one community would now do better than another. But remember I said that this particular farmer - - and business owner - - was very smart?


